Digital cinema innovator also showcasing original palm-sized Novo action camera, a new iPhone/iPad app, the new Alexa XT, custom rigs and other forward-thinking gear in Booth S309
Radiant Images, a leading L.A.-based rental house and digital cinema innovator, will unveil an updated Novo action camera that shoots uncompressed RAW – called the Novo 2K – in Exhibition Booth S309 at the Cine Gear Expo.
Radiant Images (www.radiantimages.com) also will showcase its original palm-sized Novo action camera and the new ARRI Alexa XT, release a new iPhone and iPad app to search and compare cameras, and share an array of custom 2D and 3D rigs and gear at Cine Gear 2013 at The Studios at Paramount in Hollywood. The Radiant Images booth, located in Stage 31, will be staffed from 2-9 p.m. on Fri., May 31 and from 10-5 p.m. on Sat., June 1.
The Cine Gear Expo, an annual four-day conference, is the premier film, video and digital media expo for the entertainment industry, attracting the most dedicated specialists from every major department of the entertainment production and post production world.
Radiant Images is focused on simplicity and ease of use in its digital cinema creations, which are attracting attention from a loyal and growing number of cinematographers, camera operators and producers. Co-founder Michael Mansouri and his team are known to stretch the boundaries of digital cinema with creative, user-friendly solutions – specializing in designing and building custom 2D and 3D rigs as well as modifying cameras and gear.
“We feel like we’re moving in the opposite direction of where everybody else is going with digital cinema,” Mansouri said. “At Radiant Images, we’re lasered in on simplicity in design and operation, ease of use, small form factor, versatility. It’s a new language of cinema and we are helping artists express themselves and achieve their vision with these new, uncomplicated tools.”
The Novo digital cinema camera – the entertainment industry’s newest small form factor action camera – is a prime example.
Co-created by View Factor Studios and Radiant Images, the lens-friendly Novo (www.novocamera.com) is viewed as an ideal solution for professional filmmakers enamored with the capabilities of the GoPro Hero3 but stymied by cinematic limitations.
Key features of the Novo include a C-mount lens system plus a PL mount adapter, back focus adjustment, and exposure control capabilities that open up a wide-range of artistic possibilities for cinematographers and camera operators. The auto exposure function standard with the GoPro can be disabled on the Novo, permitting cinematographers to use the lens to manually adjust the aperture. The Novo achieves this while retaining all the key functionality, versatility and accessories of the GoPro Hero 3.
The tiny Novo, released in February, won a coveted MARIO Award for innovation at NAB 2013. The camera is available for rental only at Radiant Images in the U.S. and new European rental partner P+S Technik,
This weekend at Cine Gear, Radiant Images will unveil an updated version called the Novo 2K. By shooting 2K uncompressed RAW, the Novo 2K enables filmmakers to have full control of latitude, exposure and color renditions, for example, giving them another powerful tool at their disposal.
Radiant Images also is one of the first companies to receive delivery of the new ARRI Alexa XT (Xtended Technology) cameras. Its Alexa XT Plus model will be on display at Cine Gear, giving visitors an up-close look at one of 2013’s most anticipated pieces of equipment, which will eventually replace all Alexa models.
Radiant Images techs will be on hand in Booth S309 (Stage 31) to demonstrate and discuss the Novo and Novo 2K and a wide range of other custom equipment, including the user-friendly CC3D Gen-2 lightweight rig outfitted with twin Sony F65s – used on a Steadicam for the first-time ever on a recent 3D IMAX production in Panama.
Legendary designer Marty Mueller of Converging Concepts worked closely with Radiant Images to create a CC3D Gen-2 rig that carried two full-sized production cameras, lens, lens control, motors and brackets, yet was light and well-balanced enough to work on a Steadicam – marking a step forward in 3D production.
In addition, visitors to the Radiant Images booth will be able to demo and download a new iOS application created by Radiant Images and compatible with both iPhone and iPad. The free, fully-featured app allows users – including cinematographers, directors, camera assistants and operators, lens techs and producers – to intuitively browse inventory, searching by category, keywords or alpha.
The new app contains non-biased, detailed information about all available production cameras, including a range of camera specs – sensor size, resolution, frame rate, base ISO, latitude, bit rate, recording format, recording time, weight and dimension – plus numerous photos of each product. A 360-degree panorama view is available for select products.
As an organizational tool, the app allows users to set up an infinite number of “projects” (similar to ‘shopping carts’) and switch between them, adding items to whichever project they chose and then submitting for a price quote. The app will be available through the App Store beginning May 31.
“We’re excited about this new app as it fits into our philosophy of simplicity, accessibility and ease of use for our clients,” Mansouri said. “This tool puts tons of information at their fingertips to help them compare cameras and lenses and make informed choices.”
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